Two Books to Invest In

A chapter into Seth Godin’s latest, “Linchpin”, and the reader may find that something is different from his previous efforts. No worries, the sticky content that makes Godin the chief of the anti-mediocrity viral tribe is ever-present. This time, though, Godin’s scope is wider, the content richer and, at times, biting. It’s a working man’s manifesto for a new age, an analysis of a dying workforce model that favors disposable “automatons”. Gone are the days of the “Get a Job; Sit tight” American dream of doing just enough to not get fired, to show up and do what we’re told. The world needs more linchpins, indispensable creators who challenge the status quo, Godin writes. Insights jump off the page, thirsty for a swipe from your Highlighter.

Take this, for example:

“In the face of an infinite sea of choices, it’s natural to put blinders on, to ask for a map, to beg for instructions, or failing that, to do exactly what you did last time, even if it didn’t work. Linchpins are able to embrace the lack of structure and find a new path, one that works.”

You might wanna think about picking this one up.

* * *

And speaking of great books, “The Book Thief” is both moving and insanely imaginative. You’d be a fool to let its “Young Adult” classification deter you. Highly recommended.

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